TDS08: My notes about Reservation Technology Frontend – Ease of use for your guests

[My own comments in brackets]

Gregor Vogel, Globekey

What to consider when choosing a booking engine [in a nutshell]:
-Fixed fee vs. commissioned;
-Support for flexible/dynamic rates;
-Look and feel; [I would prefer calling it integration as I prefer an integrated booking engine rather than an externally branded one.]
-Distribution options (GDS, IDS, OTA…). [Very important! Spread your rates and availability across multiple channels with one click while maintaining rate parity.]

Gregor talked about a very important concept: RATE PARITY! The same offer (product) should have the same rate (price) across different distribution channels/partners. The customer/looker will look for the best deal until he finds the cheapest channel/distributor/reseller and he will buy from it! Ultimately the best deal should be offered by hotels’ own websites! [I believe the jargon for this is something like “Best price guaranteed”.]

The hotel website should drive the biggest part of the revenues/bookings. [I have to agree that this is really desirable but not easy to accomplish for weaker brands.]

Invest in your website as much as you can. [I would add that you should pay attention to measuring the return of your investments through a couple of metrics and remember the number of page views isn’t everything…]

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