[My own comments in brackets]
- Blake Chandlee, Facebook
–People use Facebook to connect with friends and family. Connecting means sharing (news, reviews, photos…). [And influencing…]
–People are spending more time in social media websites than e-mail; [Perhaps that’s why Gmail is becoming more and more social…]
–Number of Facebook users is larger than many countries.
- Daniel Robb, Google UK
–10% of queries are travel related and of these 16% are hotel related;
–Google queries [or Hot Trends] can be used to predict demand; [Interesting idea since you can easily get this data.]
–On average before booking people perform 12 queries and visit 22 websites during 29 days; [Interesting numbers…]
- Ian McCaig, lastminute.com
–Selling implies someone is willing to buy (be careful when/who you send your marketing message). [I couldn’t agree more.. It’s called relevancy!]
•Tom Griffiths, gapyear.com
–Passionate people make web 2.0; [and they influence others]
–Passion sells products; Web 2.0 elevates “amazing”; [Passionate people tend emphasize extreme feelings like love or hate.]
- Richard Lewis, Dutco Group
–Customers who wish to share their own comments/suggestions/reviews will post them anywhere. For instance Tripadvisor is just a click away…]
–If your website enables your customers to post them there perhaps you can manage them better/easily.
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