Recently I read a very interesting article about Web Marketing Strategy by Brad Beiermann from Cimstrat Inc..
Brad states that "Interactive online marketing is here to stay and will only grow larger in the foreseeable future. Getting the marriage between IT and marketing to meet the needs of online interactivity will be a key ingredient for many organizations. And at the heart of this marriage exists the need to integrate the IT resources into the marketing creativity process.". I couldn't agree more with him! When I was flying back from TDS08 in London I was thinking about that while reading Kotler's Marketing for Hospitality and Tourism.
You can read the full article here.