Social Product Launch

Guy Kawasaki shares his insights and I'll add (my comments):

  1. Make a Facebook Fan Page (obvious)
  2. Website (complement Facebook, risk management, rich media)
  3. Review copies (go for the pros and for social "nobodies")
  4. E-mail marketing (still relevant)
  5. Pay Per Click (not a big fan of this "traditional approach" but it's always on the table)
  6. Photo contest (make it fun, engage with audience, there are apps for that... Really: http://www.strutta.com/)
  7. Quizzes
  8. Infographic (I really believe in this one because I like to explain the value/change in a simple and clean way)
  9. Badges, Banners, Buttons and Stickers (I have don something similar and will do more often)
  10. Wallpapers (Why not?)
  11. PowerPoint (Sure! Yes! Make an effective and rich PPT and put in SlideShare. Reuse it!)
  12. Thank you slideshow (promote your team... When you have one!)
Overall the insights are useful and match what I do/recommend to my friends and colleagues.

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